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The website thebirminghamhotel.com had the following in the site, "The Birmingham hotel offers comfortable en-suite bedrooms, spacious bar, restaurant, excellent service and great value for money." We analyzed that the webpage stated " The hotel is ideally located in Birmingham near to the city centre, airport, NEC and just one mile away from the famous Bull Ring shopping complex." It also stated " The hotel prides itself in providing comfortable hotel accommodation with friendly warm service. Opposite Small Heath train station one step to City Centre and Bull ring." The header had The birmingham Hotel as the highest ranking search term. This keyword was followed by hotel birmingham, birmingham, and campanile hotel birmingham which isn't as urgent as The birmingham Hotel. The other words they used was quality hotel birmingham. hotel rooms birmingham is also included but could not be seen by web engines.